Hype Fatigue Is Real

Max and Michael discuss Hype Fatigue, how it’s changed forms over the years, how different creative teams adapt to, use, or oppose it for better or worse, and the difference between organic hype and bought hype. If nothing else, it will kill slightly more time between now and the recently delayed release date of whichever game you are most excitedly waiting for. We know ours! And it rhymes with "diaper funk money heaven eleven."